Dear Marketers: Before using AI from Google Ads…you should consider this.

Sure, go ahead and use AI to create your ads. (Mine will continue to perform better.).

Recently, Google announced they will integrate AI into more ad creation for Google Ads.

This will streamline the process of creating ads.

• Make it easier for small-budget campaigns to get started.
• Create a frictionless onboarding process for small and medium businesses.
• Overall, implementing this change will be an instant ROI for Google.

Why would Google do this?

They have a revenue problem. Google relies on the profits from Google Ads, but its growth has seemed to stall in the last few years.

Source: Statista.com

This means they need to find new ways to make more money…

AI + Google = Perfect Match

AI is a great tool everyone seems to be discussing; even SMBs have heard of it from the mainstream media.