Stop Sleeping on Email Marketing — Your one-way connection to customers.

Photo by Austin Chan on Unsplash

Let’s cut to the chase: If your business isn’t heavily invested in email marketing, you’re practically tossing opportunities out the window. In my years grappling with the ever-changing algorithms of search engines and the pay-to-play nature of social media, I’ve found a haven in email marketing. Here, your brand can be the star of the show, no holds barred.

The Missed Opportunity

Too many companies sleep on the goldmine that is email marketing. Sure, making a quick sale is exciting, but what about long-term customer relationships? Building brand loyalty is not just a nice-to-have; it’s essential.

I’m here to tell you, a 15–20% open rate might not seem flashy, but it dwarfs the minuscule 0.5–2% conversion rates you’ll see on most other advertising platforms. Think about that.

What Makes Email So Damn Special

Here’s why I’m all-in on email marketing, and you should be too:

Direct Access: When you send an email, you’re walking right into someone’s personal space — their inbox. That’s intimacy you won’t get elsewhere.

Zero Distractions: Once your email is opened, it’s a one-on-one conversation. No competing brands in sight; your message…