[startups] can never be simpler and can never be harder: growth framework.


Standard one:

  1. Acquisition
  2. Activation
  3. Engagement
  4. Virality

My new favorite:

  1. How to get people to the front door
  2. How to get them to A-AHA moment
  3. How to deliver them product core values as often as possible

Even if you think that something works, it doesn’t work for everyone. Finding the framework that helps to restructure and to reorganize things that you are doing, to expose value in different ways to different people in different situations is an extremely important thing. How to live in the world where you try to redefine and reset things that you do, independent of what a short term feedback loop is telling you.

My new mantra:

Detached, ego-less, focused on what is important, not living the hype, not trying live some lifestyle, but doing what you think is important, focusing on core values, ruthlessly prioritizing.