Sylvain EthierIs marketing evil?We all know someone that, when the word marketing is said or even implied is completely disgusted. Usually these people see only the dark…May 24, 2017May 24, 2017
Sylvain EthierGamification or UX : The winner is … ?When I launched Fun and Gains, it was pretty clear for me that gamification had the potential to be a game changer (pun intended). Before…May 9, 2017May 9, 2017
Sylvain EthierinthinkfutureBiggest challenge in innovation : CultureUX designers, by definition, work in teams. As a consultant, I have had to adapt to different kinds of teams (size, expertise, maturity…May 1, 20171May 1, 20171