What FundCru Can Do for You

In a recent post, I discussed the limitations of current popular online fundraising platforms. Today, I would like to discuss how FundCru plans to address these issues and provide a unique vision for the future of fundraising, one that benefits everyone!

FundCru aims to benefit three main types of users: fundraisers, merchants, and supporters. Each sector forms a valuable pillar in this model by combining coupon services with crowdfunding and fundraising services to get money where it needs to be easily and beneficial to all.

Fundraisers are one main focus for this platform. Here they have a platform on which they can request money from a wider audience than ever without having to ask people repeatedly or only those on their mailing lists. With social media integration and our own network, they will be able to spread the word to people and receive a portion of the sales from the goods and services the merchants provide.

It also helps the charities and organizations save money when targeting new audiences, as they are built right in. In a way, FundCru allows any cause to raise money without directly asking for it, which is usually the biggest hurdle in these efforts. They’re also benefited by a scalable platform which can account for causes of all sizes. Partnered causes can be anything from a large multinational aid organization to a local kids sports team, a school bake sale, or a family needing help raising money for medical procedures.

Our merchants sell discounted goods and services through FundCru’s platform and every single time someone makes a purchase, a full 25% of the sale goes to the fundraiser of the buyer’s choice. Customers can purchase the things they were already going to buy while also supporting their favorite cause.

Businesses partnering with FundCru will see an increase in new customers through discounts, but will also provide a sense of a job well done to people, encouraging them to return to the company again and again. In this way, merchants will see increased customer acquisition and retention thanks to the built-in cause-related marketing. This saves the merchants money, as customer acquisition and retention tends to be expensive.

Supporters will also enjoy and benefit from FundCru’s platform. Often, we want to donate to causes we care about, but don’t necessarily have the money to put aside for donations. Shopping for discounted coupons, goods, or services on our platform gives consumers the ability to purchase things they would already be buying but give to causes at the same time, without spending additional money. FundCru makes it simple to choose which fundraiser to support with each purchase. And there’s nothing better than that warm fuzzy feeling of knowing you helped someone who needs it.

The FundCru platform is built for these three types of users. We offer scalability and flexibility every step of the way. For new methods of doing business, we are also implementing new technologies to provide them. The purchasing of coupons, gift cards, goods, and services are all managed using a blockchain system, offering transparency and fraud prevention. And by offering the use of cryptocurrencies and other digital assets, we’re opening up new avenues of payment options.

We are also aiming to use social media to its full advantage. Supporters who come to the site will have the option to purchase products and services from merchants, make a donation directly to causes they like, or they can “share” FundCru on their own social media pages. When shared, even if there is no purchase, FundCru will make a donation to one of the fundraisers on the platform.

In the end, it comes down to creating something greater than a zero-sum game. We charge less for our system and platform compared to other fundraising services, so money can more freely go to where it needs to be. Supporters can choose their cause, businesses benefit from new and returning customers, and causes can be donated to in ways that were previously unavailable.

We want to provide the world with a platform that makes it easy for everybody to help anyone who needs it, and for you to be able to feel good using it.