Why Fundraisers Should Use FundCru

We’ve talked about how FundCru can help businesses attract and retain customers through our e-commerce and fundraising platform, and today we are discussing how causes and fundraisers benefit from being partnered with us.

Traditional fundraising has been around for millennia and charities raised approximately $390 billion in 2016. After all, whenever something needs money to get done, and the people who need it done don’t have the money on hand to do it, they’ll need to ask others for help and donations to get what they need. Sometimes this takes the form of a charity drive, bake sale or car wash, and other times it is in the form of galas and fancy parties. Online fundraising support is the same thing on a different scale. Kickstarter allows users to pledge money to a creative project, often getting a discount or early access to the product or service. GoFundMe allows people to organize fundraisers for any number of causes large or small and accept donations from anyone, but without receiving a product or service. On both websites, the supporter gets to choose where their money goes.

In all of these cases, the fundraising aspect creates a zero-sum game. In most cases, people are receiving something like a fancy dinner or a new product after donating money. And while it is hard to argue against giving to causes people believe in, it is unfortunate that the lack of perceived value prevents people from donating at all.

FundCru aims to change this by creating a benefit for all parties involved by adding a third pillar to the mix. By partnering with merchants, we want to improve the relationship between supporters and the causes. Our model allows businesses to offer their products or services, either exclusively or at a discount, allowing supporters to choose their preferred causes while making purchases of things they already want, without spending additional money. This way, people who may not want to put aside money for donations can still support them by buying stuff they already planned to purchase.

There are many benefits to sharing your cause on FundCru. Fundraisers have access to all of our merchants and supporters, and your cause will be immediately accepted to the platform. The causes have access all merchants and supporter once you’ve shared your story, and you do not have to spend your time reaching out individually and asking people for money.

Our social media support allows any cause to be shared externally on all the major networks, as well as internally on our own platform. Spreading the word is simple and easy, allowing news to reach interested supporters and businesses in new and exciting ways. FundCru also has real-time analytics so you can track what works best for your cause every step of the way. If a particular form of advertising or sharing isn’t working, or the message is getting muddled, the statistics and data will help to identify what works best for you.

Partnering with individual businesses is also a great way to attract attention to your cause. On a small scale, if a local kids sports team needs funding for new uniforms, local businesses partnered with FundCru can advertise to people located in the area. New customers and regulars can purchase any discounts or products and give to a cause they can feel good about.

This is available and adjustable to your needs at every level. Multi-national corporations and local mom-and-pop stores can all encourage their supporters to donate to things as small as a new bike for a specific child or as large as disaster relief at home and abroad. The convenience of supporting worthy causes and getting something they wanted anyway is a huge incentive for people to give their money to your organization.

FundCru isn’t reinventing the wheel, but we are revolutionizing the way money can be moved from supporter to merchant to fundraiser in a way that benefits everyone. By combining people’s desire to do good in the world, businesses’ need to make money through customer acquisition and retention, and causes’ needs for funds, we’re able to create a platform that everyone can be happy with — without asking anyone to pay extra.