Hacked Trick #5 Speciality Ordering with Our Digital Strategist Mark
Clay Christensen from Harvard Business School reckons people ‘hire’ products to help them get a job done. Like a fork to eat pasta with, or a cab to get to the airport. Understanding why we hire things helps us to make better products, or market them in the right way to the right people.
All through these posts we’re hiring unexpected products to get jobs done. When I’m in research mode and need a snack to accompany me, I’ve found an unnamed fast food franchise makes milkshakes that are perfect for that job. If traditional flavours are too boring, ask for half chocolate and half vanilla. Your milkshake will taste just like white chocolate, a far superior flavour!
