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(or The Ecological Hierarchy of Needs)

Adah Parris, Futurist, Systems Thinker and Culture Strategist joined us for Transitions, sharing thoughts on the myth of the ego, presenting The Ecological Hierarchy of Needs.

The Myth of The Ego — Adah Parris

Hello everyone, my name is Adah Parris. It’s a pleasure to be here. Today I’m going to talk to you about the myth of the ego or the ecological hierarchy of needs.

The ecological triptych

So what’s a myth? We hear about it all the time, a traditional story, especially one told through early history or a widely held but falsely held belief or idea.

I’m going to take you back to this picture of The Garden of Earthly Delights that was painted by Hieronymus Bosch around 1490 to 1510. There’s been much thought and controversy and ideas around this image because on the left, he painted the Garden of Eden. On the right is Hell and the middle represents the Garden of Earthly Delights. There’s many art historians who’ve debated whether the middle frame actually represents paradise lost, or acts as a moral warning. …


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We recently invited Rob Walsh, Joint Chief Executive of North East Lincolnshire Council and Clinical Commissioning Group, to join us for our first virtual event, Transitions, to share his experiences of combining two organisations in 2020 and creating a unified COVID response to support citizens.

In 2007, North East Lincolnshire introduced the care trust plus, one of the first of its kind in England. It was a big step for the council, to delegate the commissioning and provision of Adult Social Care into the NHS. …


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We recently invited Betsy Bassis, Chief Executive Officer of NHS Blood & Transplant to join us for our first virtual event Transitions, to share her experiences building an entirely new operation as part of the UK’s COVID-19 response.

I joined NHS Blood and Transplant (NHSBT) back in March 2019. When I joined 18 months ago, I can honestly say that I had no idea what would be waiting for me around the corner.

Like every organisation, COVID has hit ours like a bombshell, completely transforming what and how we do things. Our traditional work has always been supplying blood, organs, stem cells and a variety of associated diagnostic and clinical services to the NHS. …


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Meena Kishinani, former Transformation Director at London Borough of Barking and Dagenham and Henry Kippin, Director at North of Tyne Combined Authority joined Dominic Campbell for our panel at Transitions, to share their insights on transformational leadership and what this looks like as we move to recovery.

Dominic Campbell (DC): We’re delighted to be able to bring this panel together today, with inspiring speakers with years of experience managing transformations.

We have Meena, who is the Former Transformation Director at the London Borough of Barking and Dagenham and also joining us and is Henry Kippin, Director at North of Tyne Combined Authority. …


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We recently invited Jennifer Wynter, Head of Benefits and Housing Needs, and Matthew Cain, Head of Digital and Data, at Hackney Council to join our own Lily Dart, Experience Director for a fireside chat about service redesign and creating a supportive and successful culture.

Lily Dart (LD): My name is Lily Dart, I’m the Experience Director for FutureGov and I’ve been a designer for about 17 years, mostly in the public sector and mostly in transformational environments. Can you both tell us a bit about yourselves?

Jennifer Wynter (JW): My name is Jennifer Wynter, I’m the head of the Benefits and Housing Needs service in Hackney Council. I’ve been in local government, local authorities for about 30 years now, maybe a little bit more. I’m currently responsible for about 200 staff, we process £275 million worth of housing benefit, associated benefits every year to 38,000 residents. We also have everything to do with housing need within my portfolio, whether it’s sleeping response, homelessness, housing advice, social housing lettings and temporary accommodation or the procurement management maintenance of thousands of units and temporary accommodations. …


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We recently invited Eileen Burbidge, Partner at Passion Capital to join us for our first virtual event, Transitions.

9 Observations from Managing Transitions — Eileen Burbidge, Partner at Passion Capital

I’m a technology investor, and so I typically spend my days working with early-stage startups or scale-ups privately held that are looking to have a global impact or world domination. And so it might not be immediately obvious to people why I’d be chipping in today, but I really am honoured to be here. I think it’s incredibly important to support and do more for our local government institutions. …


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This blog post was written by Jacque Mallender, co-founder and director of Economics By Design.

Jacque has been working with us as part of our strategic partnership with the NHSX AI Lab, helping to set-up the AI Award evaluation approach with NHSX and the AAC. We also recently invited Jacque to speak about the topic of Economics in the NHS to the FutureGov team.

In the halcyon days before COVID-19, I was asked to provide a seminar to the Green Templeton College, Oxford, Management in Medicine Programme. “Do your economics thing” was the general ask. I was told that the students wanted to know “how the money flows”. …


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The new BFI homepage

In 2019, BFI partnered with FutureGov to embark on a two-year programme to help redesign the core digital product, bfi.org.uk, and deliver a world-class service that inspires and enables people to do more with film and TV.

We’re thrilled to share that this week, BFI launched their newly redesigned website.

The screen industry is one that continuously changes and BFI is adapting to meet the needs of film lovers, directors and creatives through this digital programme. …


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HM Land Registry (HMLR) has the ambition to become the world’s leading land registry for speed, simplicity and an open approach to data. We’re proud to announce that HMLR has appointed FutureGov as their User-centred Design & Research Capability Partner to support them on this journey and help deliver a new generation of services that put users at the heart of land and property registration.

Over the next two years, we’ll work in partnership with HMLR to build on their existing work whilst supporting an ambitious change programme by embedding user-centred design knowledge and capability across within the organisation.

At the heart of this work is bringing user-centred design to the next level in the organisation, further developing specialisms within design and research and supporting career pathways and development and training opportunities for staff and partners. As well as building capability within HMLR, we’ll support the organisation to continue building strong future capability, positioning HMLR as an exemplar employer for designers and researchers. …


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NHS Blood and Transplant (NHSBT) is on an exciting and significant journey of change. At the heart of this journey is an ambition to continuously put people at the centre of services and organisational culture — whether that’s staff internally, partners or donors and patients.

We’re proud to announce that NHS Blood and Transplant has appointed FutureGov as their Service and User-Centred Design Strategic Partner to help embed a human-centred, user-centric design process and culture across the organisation.

NHSBT is operationally unique, providing a safe, reliable and efficient supply of blood components, solid organs, stem cells, tissues and related diagnostic services across the entire UK with many touchpoints across the health system. Even before COVID-19, NHSBT recognised that strategically, the organisation needed to adapt to meet current and future challenges and opportunities. The continuing demand for their essential services throughout a pandemic has not only emphasised the national significance of NHSBT, but also the importance of being responsive and adaptive to the world in which we operate. …

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