Your logo is copied

Admit it, everything has been done before.

Ferdinand Vogler
3 min readAug 25, 2017


“Wait, I’ve seen this logo before. Why does it seem so familiar to me?”

After a few years in Design you eventually find out that everything has been done before. I figured out where some popular logos might have come from. When does copying become stealing? Is it even that bad?

Source “Airbnb” | Source “Azuma Drive-In”
Source “Beats” | Source “Stadt Brühl” (PDF)

You’ve been copying all along

Design solves problems while adding uniqueness to the end result. That is called creativity. We are bombarded with visual messages all day. Maybe you saw a great design featured on some blog. A few months later you come up with something similar. You might just not remember why you came up with such a solution. When creating, we are recycling impressions all the time without realizing it.

Source “” | Source “Metrocraft Publishing”
Source “OMV” | Source “CTV”

Does copying mean stealing?

Some websites like calling out brands for ripping-off or stealing a design. In many cases there is no differentiation between stealing and copying. I’d like to state how I distinguish between these two terms.

Stealing means replicating a design end-to-end. The company wants to profit from the attributes the design communicates. Stealing is sewing a Nike logo on sweaters to sell them for double the price. Design is an approach that is tailored to each instance it is applied, thereby making it hard to imitate. Stealing often involves a discrepancy between communicated message and content. Self-image and public image are not congruent. Thats why premium brands can’t be imitated easily. Stealing is an insidious attempt at not being discovered.

Copying is different. It’s the way we learn. Think about how babies grow-up and learn new skills: they imitate their parents. Thousands of years ago some iconic Roman sculptures were created by casting exact copies of Greek statues. By copying we are acknowlodging the past and building upon existing knowledge. I taught myself how to program by copying code from other websites and playing around with it. Copying means being influenced by an idea and applying it in a different form and context. It pays tribute to the originator and always challenges the appropriate use for itself.

Source “Von Holzen und Hügin”
Source “Carhartt” | Source “Carlo Cisventi”

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Ferdinand Vogler

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