How We Use Data to Inspire Design
Arianna McClain

I liked your article on how it emphasises on core values of delivering value added design by focusing more on the process of decision making instead on jumping to a particular strategy or decision. As an architect and an MBA, I live by the values of a designer — of prioritising the user and its context in order to deliver a design (or a product, or a strategy) that fulfills its function and has a form that appeals to most senses. The idea of design philosophy travelling across and benefitting other disciplines resonates with my paper on ‘how lean concept from the manufacturing industry can help architectural design’. This is the first of the many articles I will be following on your blog. Would love to read more.. Thanks!