First, the markets don’t profit from anything. People in the markets profit. That is an odd confusion you arrive at there. Second, the market has no desires of its own. The markets are a summation of the desires of those in the market. Again, an odd humanization of the market-concept. Markets are a tool of human commerce. They have no desires, no profits, and they own nothing. People do.
As to Fromm, to me, he argues espouses this idea that humans seek authority and security. In Escape From Freedom he seems to like the structures of medieval society over the capitalist construct we have today. A great deal of his theory seems to thrive on an incompatibility between the individual and society. While you may suggest his primary concern is individual freedom, I’d suggest it was the incompatibility of individual freedom with the society that individual is in that was his greatest concern.