How to Increase Sales With Marketing
Ideas that help us increase sales with marketing are in demand. Marketing has changed from the expensive large-format graphics or posters and has entered a scientific, data-driven era.
Traditional marketing budgets are increasing year-over-year and the return on investment (ROI) needs to boil down to one area: sales.
Throwing more money at traditional ads don’t necessarily mean a good ROI. This is partly why many companies are adopting digital marketing.
Because marketing is such a broad field of study, we’ll look at ways for marketing to help online, in-store and in-person.
Your two most important online assets are your website and your email list. Together, these provide a combination of inbound (website) and outbound (email) channels used to nurture leads through your sales funnel.
Ultimately, the goal is to make sales!
Except for some very specific industries, email marketing is going to surpass social media marketing for revenue generation — with returns on average of 40x ROI.
It’s likely that your company has a website but is it a sharpened tool for sales conversion?
Is it informative?
Does it make offers and calls-to-actions (CTAs) that are proportionate to the amount of trust built up in the customer relationship?
Your website should have an objective. Every picture, web page and piece of text should be getting the readers closer to that objective.
Readers should be enticed enough to perform a favorable action such as share their email addresses to receive communications from you.
They should also be excited enough to want to complete your contact form or any other CTA.
Improve conversions by using a lead generation tool like a free offer, promo code or the promise of something amazing.
Once you have your email list, you can nurture your prospects until they’re ready to make a buying decision.
Email marketing is still the most cost efficient and effective sales tool online, plus it’s not going anywhere.
Finally, ask for help.
It’s likely that you’re great at what you do.
But unless you’re constantly researching, designing websites, email templates and carefully crafted CTAs for 50 hours a week, it’s unlikely that you’re an expert.
A digital marketing expert has been putting in those 50 hours a week for years.
They can optimize your website, create your email marketing campaigns and make your assets work harder for you.
The investment spent will easily pay for itself with increased sales revenue.
While most of the world has gone online, physical marketing materials are still important for many industries. This is especially true for industries that utilize large expos and conferences.
Having a nice brochure, well-designed business cards and direct mail materials can impress, including positively impact business. Don’t be afraid to hire a professional graphic designer and brand manager for this.
This investment can result in a branding kit that is useful for years to come.
Although trends in online sales may seem to diminish the value of personal relationships, the reality is that consumers are smarter and more connected with their suppliers than ever before.
From Twitter accounts to public reviews on Amazon, the marketplace is more transparent and it encourages businesses to nurture healthy relationships that last for years.
Your email marketing campaign is part of that effort and increases the depth of your customer relationship.
Simple things like using a customer relationship management (CRM) tool to tailor email content to items that they’ve looked at recently on your site, can make an email more engaging.
Respond to any negative reviews for the sake of the buyer and the prospective people that’ll find a chance to see your exemplary customer service.
Your brand is important in an increasingly competitive world, so your reputation is everything.
Ultimately, marketing and sales should go hand-in-hand.
The personal relationships and strategies of the sales force should complement the data-driven approach of marketing research and communications.
By working together there will be no shortage of ideas to increase sales with marketing. For large businesses, a technical consultant can also help you find and setup support tools that’ll assist your sales and marketing force.