These Startups Are Ditching the Uber Model and Hiring Full-Time Workers
Miranda Katz

This trend has been building for a while now, and it makes business sense if your goal is to build a sustainable business rather than simply to grow as fast as possible. It may make these businesses more difficult to scale quickly, but it also makes them more likely to be able to build happy, loyal workforces, reduces legal risk, and gives them a lot more stability.

Also: customers like interacting with employees and getting to know the same faces; it’s like knowing the barista who makes your coffee every day and knows your “regular.” My wife and I use Doorman, which follows this model, several times a week for deliveries, and we feel more comfortable knowing the folks who make our deliveries, whom we see regularly.

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