A bit of an outlier post here, and excessively long, but I promise these are all bite sized — 100 VR concepts, brainstormed in a vacuum over a few months in early 2022. Usually before 7AM, after mediocre sleep and good coffee. …

Visual identity takes on new dimensions for VR and the impending Metaverse — Let’s look ahead a bit. Not in a long-tail futurist kind of way, but in a right-around-the-corner kind of way. As designers responsible for visual identities, our work now lives in VR, whether we know it (like it) or not. Brand managers on the client side — your brand, and…

Visual Identity systems without a flavor layer are destined for vanilla. How does your brand’s design language hold up? I’ve been thinking about this for years, and putting it into practice subconsciously since design school — but without any definition or framework to guide me. This is my attempt to…

Most digital agencies are started by experts, do-ers, from one discipline. People who’ve done the work for other agencies at a high level, client-facing, and thought they could do it better. Or just didn’t want to work for someone else, in someone else’s stodgy agency, any longer. A senior agency tech lead takes the leap, brings some buddies, maybe a client, and crafts a new flavor of tech shop that excels at his or her area of focus. If they do well, they start pulling in more people just like them, then complementary freelance specialists in other…