…ood news, especially for people like me, who help products find true purpose via authentic stories. And thus we close with a paradox: In the future, brand will no longer matter — except when it does. If a product’s story is compelling enough to truly differentiate, then that story will continue to resonate. If it doesn’t, it won’t.
A Lithium-Ion battery which is what Apple uses counts load cycles. The battery can take about 1000 load cycles with progressively worse performance. You can check health and how many load cycles the battery has by holding option-key down while clicking the Apple logo in top left corner and select System Information. In the new window choose “Power” and look for Cycle Count. You want this to be a value less than 500. Over 500 load cycles and you will be experiencing a battery that quickly drains and before not too long will require constant power cable.