Gabe Solberg – Medium

Gabe Solberg

Scaling B2B Performance Marketing: How AI, Conversion Signals & Creative Work Together

Scaling B2B growth through paid media used to feel like a trade-off: target intent with precision or cast a wider net with limited…

2d ago

Scaling B2B Performance Marketing: How AI, Conversion Signals & Creative Work Together

2d ago

AI Can’t Replace Experience — But It Can Scale It. My AI Workflow (In Progress)

I was working on graphing my B2B Performance Marketing Workflow to show how I use AI to speed up output for ongoing iteration and…

May 3

AI Can’t Replace Experience — But It Can Scale It. My AI Workflow (In Progress)

May 3

Your B2B Paid Media Budget Isn’t Optimized for Scale — Here’s the Formula to Fix It

Most B2B marketers and founders ask, “How much should I spend each month on paid media?” But the real question is: “How much can I invest…

Mar 19

Your B2B Paid Media Budget Isn’t Optimized for Scale — Here’s the Formula to Fix It

Mar 19

Broad Demo Targeting: Why Less Can Be More for Scalable B2B Growth

When it comes to B2B performance media, conventional wisdom says the more precise your targeting, the better your results. But what if…

Mar 4

Broad Demo Targeting: Why Less Can Be More for Scalable B2B Growth

Mar 4

Custom Groups In Looker Studio: Simplifying Data Segmentation

In this post, I’ll show you how to create Custom Groups in Google Looker Studio, a powerful way to tailor your data reports to your needs…

Feb 9

Dimension filter in Looker Studio report.

Feb 9

Build A Google Looker Studio Performance Dashboard with Supermetrics and Google Sheets

Have you ever struggled to get a clear, unified view of your cross-channel marketing performance in a simple-to-use performance dashboard…

Feb 9

Build A Google Looker Studio Performance Dashboard with Supermetrics and Google Sheets

Feb 9

Google Ads Performance Max Campaigns — Welcome to the Black Box

Google Ads Performance Max campaigns were launched to all advertisers late last year. In this campaign type, marketers relinquish most of…

Feb 7

Google Ads Performance Max Campaigns — Welcome to the Black Box

Feb 7

Driving Marketing Success: The Power of Reverse ETL in ROI Growth

ETL (Extract, Transform, and Load) solutions are designed to centralize data across products and software into a single data warehouse to…

Feb 7

Driving Marketing Success: The Power of Reverse ETL in ROI Growth

Feb 7

Is Google Ads Broad Match The New Facebook Ads Lookalike?

I’ve migrated some of my previous content from across the web to Medium, including older posts. While many of the core principles still…

Feb 7

Is Google Ads Broad Match The New Facebook Ads Lookalike?

Feb 7

How the Sales Cycle and Seasonality Impact Facebook Performance [Hint it takes more than Facebook…

I’ve migrated some of my previous content from across the web to Medium, including older posts. While many of the core principles still…

Feb 6

How the Sales Cycle and Seasonality Impact Facebook Performance [Hint it takes more than Facebook…

Feb 6

Gabe Solberg

Gabe Solberg

A B2B Performance Marketer scaling paid channels for B2B SaaS with PLG or lead gen motions by implementing my proven B2B Paid Growth Framework.

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