Head of Research at Waymo. Formerly at Pinterest, Facebook, and IDEO.
It’s really easy to get fooled by early adopters. Early adopters of new financial products are often times very passionate, super smart and way ahea…
Awareness is always the first step. Who are the mitochondria in your company? Make that list. Invest in your relationships with these people, and in the people themselves. Stay informed about who falls into in this group and what they are thinking.