Reasons Why Marketers Need to Integrate a DMP into Their Strategic Planning
Marcelo Garcia Cisneros

Hi Marcelo.

Very nice post.

I’ve been working in the implementation of a DMP in the company I’m working for. We’ve been having some difficulties related to how can we measure the lift we had in the campaigns and the financial outcomes added to our business. Maybe this lack is due to a huge effort put on the operational issues, but we have been asked to report those numbers .

Have you struggled something like this?

Thanks a lot.



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