Why transcreation is the biggest lie ever sold to the translation worldTranscreation is the term used in the translation community to refer to marketing translations that are less literal and require a higher…Jan 16, 2017Jan 16, 2017
The Cost of Maturity36 years of living under my belt, 2 kids — 3 and 7, running a company I founded over the past 11 years. While I am grateful and feel…Jan 7, 20171Jan 7, 20171
5 Things a Translation Reviewer Cannot Succeed WithoutReviewing should be a straight-forward and simple task — to re-view, to look at it again. The lack of clarity, experience and knowledge…Jan 5, 2017Jan 5, 2017
5 Tips towards Developing Global Friendly ContentInstruct designers to leave 30% extra space in titles so that they don’t wrap into two lines when localized or have major font differences…Sep 11, 2016Sep 11, 2016
The Tectonic Fault in Global MarketingGlobal Marketing is at its best an aesthetic masterpiece: products released multinationally at the same time, with the same level of…Sep 11, 2016Sep 11, 2016
Language Dilation in E-LearningCertain languages may have longer words or require more words to say the same thing. This means that the same sentence in one language may…Apr 20, 2016Apr 20, 2016
Translation at its finest with 5 simple guidelinesWe toss the word around all the time. Translate this. Translate that. But what do we truly mean when we say this?Apr 14, 2016Apr 14, 2016
6 Easy Steps Towards Successful Translation ReviewI do not know two people who approach translation reviewing in exactly the same way. Some people understand reviewing as an opportunity to…Apr 13, 2016Apr 13, 2016
3 ways to evolve beyond traditional business relationsTraditional business relations are based on polarization such Buyer — Seller, Employer — Employee. The polarized dialogue takes place on…Apr 13, 2016Apr 13, 2016