Design for discoverability: Critical patterns for better user experience

Illustration of an woman searching through different screens
Illustration of an woman searching through different screens
Source: Gympass Illustration library 2020 © — All rights reserved

When I started to work with the search feature as a designer, the challenge was to match results with users’ queries and actually provide a good user experience for it. Sounds easy, right? Well, it’s not.

Most businesses keep it simple with a search box input for a query with 1 or 2 keywords and a basic results page. You’ll love to know that this can evolve to un imaginary extents, and get really tricky.

Quoting Peter Moville and Jeffrey Callendar in their book Search Patterns:

“Search is a defining element of the user experience… Unfortunately, it’s also the source of endless frustration. Search is the worst usability problem on the Web.” …


Design for discoverability: Critical patterns for better user experience.

Illustration of an woman searching through different screens
Illustration of an woman searching through different screens
Source: Gympass Illustration library 2020 © — All rights reserved

When I started to work with the search feature as a designer, our challenge was droved by the business need of providing a good user experience when they typed a query for a gym or studio nearby and wanted to see matching results. Usually, most businesses keep the search feature simple, with a search box input for a query with 1 or 2 keywords and a basic results page, but the universe of the user discoverability with search evolves so much more, and it can be tricky.

Quoting Peter Moville and Jeffrey Callendar in their book Search Patterns:

“Search is a defining element of the user experience… Unfortunately, it’s also the source of endless frustration. Search is the worst usability problem on the Web.” …


Quando se fala em Design Centrado no Usuário, é preciso ir muito além do funcional ou estético.

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É muito comum, ao pensar em solucionar um problema, já querermos ir direto ao resultado final. No entanto, um produto que proporciona uma experiência suficientemente satisfatória para os seus usuários dificilmente foi criado da noite para o dia.

Quando a maioria das pessoas pensa sobre o design e seu processo, geralmente pensa em termos de apelação estética: um produto bem projetado é aquele que parece ser bom para os olhos, com apelo visual. Outra maneira comum em que as pessoas pensam sobre o design é em termos funcionais: um produto bem projetado é aquele que funciona e pronto.

Mas nem sempre isso é suficiente, pois esses produtos podem parecer ótimos e se comportar de forma funcional, no entanto projetar produtos visando o Design Centrado no Usuário significa ir além do funcional ou estético. Se você realmente deseja que o seu projeto seja eficaz e proporcione uma experiência agradável para os usuários finais, é necessária a compreensão de que o comportamento deles e do problema a ser solucionado deverão ser estudados antes de se partir para o desenvolvimento da interface em si. …


When it comes to User-Centered Design, you have to go beyond the functional or aesthetic.

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Image for post

It is very common, when thinking about solving a problem, we want to go straight to the end result. However, a product that provides a satisfactory experience for its users was hardly created overnight.

When most people think about design and its process, it usually thinks in terms of aesthetic appeal: a well designed product is one that looks good to the eyes. Another common way people think about design is in functional terms: a well-designed product is one that works and that’s it.

But this is not always enough, because these products may look great and behave in a functional way, however designing products for User Centered Design means going beyond functional or aesthetic. If you really want your project to be effective and provide an enjoyable experience for end users, it is necessary to understand that their behavior and the problem to be solved should be studied before developing the interface itself. …

About

Gabriela Gentile

Product Designer

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