Highlighted by Gabriel Bonfim
From Core principles for product designers by Matt C
… stop at the feature level, it doesn’t stop at the wireframes it doesn’t stop at the illustrations. The best way to ensure the initial spark of a product turns into a flame and reaches the final touchpoint with a user, the same designers need to be involved from beginning to end to ensure the vision, context, and thinking are holistically applied to the whole design process as each step informs and supports the next.