Ele acha que falar em terceira pessoa só é adequado em certas ocasiões.
…0 notifications on my phone. 30 times a day, my phone buzzes or beeps at me, begging for attention. It buzzes when I’m cooking breakfast. It buzzes when I’m running to a meeting. It even buzzes when I’m giving my toddler a bath.
Once your users start noticing inconsistencies, that’s when they start losing trust in your brand.