Best Free Traffic Source: Instagram
Looking for a free or low-cost customer acquisition? Instagram is your solution.
Instagram is quickly becoming the platform-to-watch for social media.Instagram is the social network with the HIGHEST engagement numbers. In fact, brands see on average 5700% HIGHER engagement than Facebook. And for Twitter, that number grows to 120000%.
Traffic from Instagram converted to mailing list subscribers 120% better than my other traffic, and it also converted to paid customers 250% better than other traffic.
Instagram is an incredibly popular platform, especially among Millennials. In fact, 73% of its half a billion monthly active users are between the ages of 15–35, making it the perfect choice for businesses whose target audiences skew younger.
Instagram was built for engagement, which is why you’ll see a much larger percentage of your fans engaging with your content. Unlike Facebook, which makes you PAY for exposure to your FB page, Instagram ALWAYS shows your posts. This makes it free for you to reach your audience.
Instagram has built in functionality that allows for people to easily discover new posts. Shoutouts, hashtags, the discover page, and many other functions make it easy to achieve quick growth. Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.
Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes …
Where do you get started with Instagram?
How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?
These are all questions I’d love to help you answer in this article.
Setting up Your Instagram Account
Create your Instagram accounts based on your brand. Not the other way around.
It is your trademark. It is how people can identify your page without actually visiting. It is important for your logo to be clean and professional while providing your followers a sense of what your page is about.
Name & Description:
Keep it simple, yet eye catching. Use emoji symbols to make your account standout both in the name field and description. For the descriptions I usually would give people basic instructions for the offer. ‘Click the link and enter your email address’ etc. Be creative here.
Provide a Link to Your Website:
This is the easiest and most effective way to drive more traffic to your website (and FREE!). Placing your website in your Instagram bio will also give you more credibility as it shows that you have more of an online presence.
Unlike many other social networks, Instagram doesn’t allow you to add links to every post. Instead, you only get one link, and that’s the one in your profile.
Most brands tend to use this link to drive traffic back to their homepage, and this link can also be a key way to drive traffic from Instagram to campaign-specific landing pages or individual pieces of content.
Gary Vaynerchuk does this to great effect on his Instagram feed. Whenever he publishes a new piece of content online, he’ll share a relevant image or video to Instagram and update the link in his bio to reflect it.
Having clean, well-cropped and professional Instagram photos is essential to your business.
Approaches to writing Instagram captions vary — captions are limited to 2,200 characters, and captions are truncated with an ellipsis after three lines of text. While some users omit captions altogether, others approach sharing as a form of microblogging and write a short story to accompany every post. Make sure to include the most important part of your message within those first three lines even if you opt for a long-form caption
How to use them effectively to grow your audience
The first thing you want to do when you start your business/page on Instagram is to create/find your own
hashtag that is relevant to your content. Hashtags are a great free promotion to hundreds to thousands of people.
Starting off with minimal followers, you should post a good amount of hashtags underneath your posts. When you hashtag several different tags at once, you are putting your content in front of multiple different feeds at once. By using multiple tags in your niche, you are maximizing your new follower potential. There is a fine line between too many tags and the “right” amount. If you find your hashtags take up more space than your caption, you should remove some.
-Use relevant hashtags
-Track your tags
-Create your own
-Be too specific
-Use long hashtags
Methods For Getting Targeted Followers
Success for brands on Instagram takes more than publishing attractive images — it is the product of thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore the potential of Instagram for your brand, keep in mind the particular strengths of visual media for telling a story about your brand.
Instagram started as a photo-sharing app, but its wide base of creative users publish everything from videos to graphics to animated GIFs. Consider a balance of content types that will work best for the resources you have and the engagement you want from your audience.
Instagram users provide a wealth of potential content for your business. Curating content from your followers can help you to build a vibrant and engaged community and user generated content can also make your audience to interact with your products, services or brand.
To get them, post pictures everyday, and most importantly, follow the followers from the bigger accounts in the same niche as you(200–300 per day). In this way, you will get followers that are already interested in what you want to promote to them. It is better to have 10,000 targeted followers than 50,000 untargeted.
Do “Share Exchange”.
Reach out to an Instagram account with a similar audience and size to you and offer to do a share-exchange. You share one of their posts (branded with their URL) and in return, they share one of yours. It’s like guest posting for social media!
[Paid] Another way you can grow your instagram account is by buying shoutouts from large accounts in the same niche as you. (This is probably the most effective method.)
If you tag other Instagram members in a post, it will show up on their profile under the Photos of User section. You can use this functionality to tag individuals or brands featured in your posts, and users will be able to tap your photo to view and click tagged handles.
Add to Photo Map.
Location tagging, or geo-tagging, using the Add to Photo Map feature is another way to increase engagement and allow new users to discover your content — posts with a location receive 79% higher engagement than posts without. For brands that use Instagram during travel and events, at multiple sites or to promote destinations, geo-tagging is a particularly useful feature.
Instagram allows you to connect your profile to accounts on Facebook, Twitter, Tumblr, Flickr and Swarm and automatically push your photo to those networks.
As you progress with your Instagram marketing strategy, you’ll begin to notice some trends and what types of content help you to reach your goals. It’s never easy to build a loyal, engaged following on any channel, but with the right approach and enough experimenting you’ll find a great fit for your brand.