Fast Sundays 20: Brand vs. Cheap Sunglasses, The Final Battle
Day 140/365: How the heck is this possible?
Fast Sundays: Every Sunday, I write a 300 words post on different topics of interest, after starring at the blank laptop screen for 3 minutes. Whatever pops into my mind at the end of the 3 minutes mark, that’s what I’ll scribble below.
There was a big storm around here yesterday.
I was watching the Royal Wedding and my dad called me to go pick him up from work. He’d taken the bike, but there was no way in hell he was going to come home on the bike while the storm was going on. Heck, I even had to pull over at some time because I couldn’t see in front of my car.
It poured down hard, man!
After the storm was over, we went to the local supermarket for some groceries. You know, your Sunday steaks (me and my dad are crazy for steaks, it’s our own thing and we are now ready to invest in a real grill) some fruits, peanuts and so on. But then, something interesting caught my eyes.
Somewhere in the “everything else” section, I found a few pairs of sunglasses, both the Aviator and the Wayfarer types. These usually go for at least 100 bucks at a store like Ray Ban. I don’ have a problem with spending that much money on a good pair of glasses. My problem is in the value.
I own a pair of original Ray Ban’s Aviators, and the truth is, there is little to no difference between the original, and the $2.50 supermarket pair I bought yesterday. They look great, they’re sturdy and they do exactly the same thing the original pair does: they cover your eyes and protect you from sun rays.
The only two differences? No branding on the side + 97.5 bucks cheaper.
My questions are 1) why is the original Ray Ban that much more expensive than the pair I bought yesterday? and 2) how could they afford to sell sunglasses of this quality at $2.50?!?
The first question has to do with brand building and advertising, but that second one, that’s the gobsmacking one for me to think about…
Thank you for your time!
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My name is Gabriel Iosa, I’m a 25 years old travel enthusiast, food lover, Psychology student, Full-time Freelancer, writer and Instagram fanatic. You can follow me @gabrieliosa, and if you liked this post, give it exactly 47 claps!
I’m on a mission to write 365 articles in 2018. This is definitely the biggest writing challenge of my life so far. If you’d like to be part of the journey, please follow me here on Medium.com for the daily posts!
365 Days Writing Challenge: -1, 0, 1, 2, 3, 4, 5, 6,7,8,9,10,11,12,13,14,15,16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26,27,28,29,30,31,32,33,34,35, 36,37, 38, 39, 40, 41, 42, 43, 44, 45, 46,47,48,49,50,51,52,53,54,55, 56, 57,58, 59, 60, 61, 62, 63, 64, 65, 66,67,68,69,70,71,72,73,74,75, 76, 77, 78,79, 80, 81, 82, 83, 84, 85, 86,87,88,89,90,91,92,93,94,95, 96, 97, 98, 99,100, 101, 102,103,104,105,106,107,108,109,110,111, 112, 113, 114,115, 116,117,118,119,120,121,122,123,124, 125,126, 127, 128, 129,130, 131,132,133,134, 135, 136, 137, 138, 139