How To Make Your Brand New Business Stand Out Online Without Facebook

Day 183/365: Money is not everything when it comes to online marketing, so don’t fear starting out!

Photo by Helloquence on Unsplash

Opening a new business is hard enough as it is, but the really hard thing is to make a presence in the online for it. Nowadays, when Facebook treats its clients like ATM’s full of cash, charging even 4 bucks for a Like, it’s getting harder and harder to make a name for your business, regardless if it’s a florist service, a small restaurant or take-out place or a writing services platform.

Still, there’s no need to go into the depths of despair. With a few tools that are available for free, you can at least start to build upon your online presence. I’ve used all of the tools below for my own site and I have to say, I’m pretty happy with the results that have come in.

  1. Cold Email — The best results for me came from cold emailing. If you’re not familiar with the term, cold emailing is literally emailing possible clients directly and tell them about your business. If you’re in the restaurant business, for example, and have a catering service, you can start by cold emailing offices around your area and telling them about your promotions. Their emails are always one click away and the great part is, it costs you zero dollars to write and send an email. I’ve gathered ten clients in the past 4 months with this technique.
  2. Instagram — With Facebook being a joke for both organic and paid traffic, one platform that I still find acceptable is Instagram. The good part about Instagram is, their algorithm still allow for some organic traffic to be send your way, if you’re doing your “job” right. Which means posting a great picture followed by a good line of text and the appropriate 30 hashtags. Never underestimate the hashtags game, as these can bring about many clients to your picture, and then to your website. Also, ad a location tag to your photos or even InstaStories, as many people search for these when they come to a new place.
  3. Blogging and SEO — Writing a good blog post can make the difference between gaining some new customers or not. People are not necessarily searching for services when they go online, but advice, for example. Regardless of the business you’re in, you can always write a good advice piece and post it on your blog. For example, if you have a law practice, write about how people can get through their lawsuits easier by incorporating a list of 5 tricks they can use. At the end, briefly explain your services and leave them with a phone number or an email. Remember to optimise your article for search engines, by using good keywords, a great title and a meta description.
  4. Good grammar, smooth design — If you’re running an online gig, chances are you’re also running a website. If that’s the case, please be extremely careful about grammar and design. Grammar is crucial for your business. If you feel like you’re not good enough to write a great copy for your site, it’s no shame in hiring a professional writer to do it for you. It’s actually how all big companies do it these days. Also, follow the basic laws of design when drawing your website: no sounds when people click on your website, no flashy stuff, no moving images, no fancy fonts and no music. I put the last one in twice because it’s not okay we still have websites where the music starts playing the second you enter on it.
  5. Word-of-mouth — The best, cheapest and most reliable source of new clients for your new business, even in the online, is word-of-mouth. Nothing will guarantee a new client better than a personal referral. When people that are extremely satisfied with your services recommend you to their friends or business partners, there’s an almost 100% chance you’re getting a new client. This is only achievable by really standing out of the crowd and always delivering your services or products the best way you can. If you can do that, people will talk about you for sure.

That’s about it for how to make an online presence with your new business, even if you don’t have 1000 bucks to spend on 10 clicks from Facebook. Don’t put any money on Facebook. You’ll see them go from your bank account into FACEBOOK, and that’s that. You’ll never see them again, nor any results.

Thank you for your time!

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I’m on a mission to write 365 articles in 2018. This is definitely the biggest writing challenge of my life so far. If you’d like to be part of the journey, please follow me here on Medium.com for the daily posts!

365 Days Writing Challenge: -1, 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 162, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 174, 175, 176, 177, 178, 179, 180, 181, 182