The Printed Media Is Dying And It’s Their Fault — My New Yorker Subscription Failed

Day 179/365: Shame on you, The New Yorker!

Remember when I told you about how I loved the New Yorker magazine and that I got a subscription with them? Well, almost two months later, the first issue never came to my door. I started calling them. At first, a nice lady seemed to be able to easily resolve the situation by rewriting my full address and assured me the next issue will be at my door on time.

Nope.

I then called them again and complained. Another lady, one that had no idea where the North is on the planet, assured me the next issue will certainly be at my door, and in time.

Nope no. 2.

A month after that, I called and asked for my money back. Which I got in less than 2 hours. Fast money back policy, but failed subscription delivery.

Good!

We’re At The Vigil Of Printed Media

The printed media is slowly going away, and the ones to blame are them, and them only. I paid for my subscription, called to see what was happening and gave them two chances to remedy the situation.

They didn’t.

It’s useless to have a great product but to not be able to deliver it to your clients. It’s what kills even the best and brightest companies. You can’t live on the market without a clear, secure and working delivery system. New Yorker failed miserably at delivering my magazine, so they deserve their ongowing death out of the printed media spectrum.

Regardless of how good their articles actually are.

Back in the days, delivering the newspaper was as important as writing it. Nowadays, the remaining companies think everybody wants to read stuff online and create online subscription services. But guess what? Few people actually pay for those, because they want to hold the magazine in their hands. They want to feel the pages as they’re turning them.

They want to be close to your final product, which is a magazine, not a website. And it’s a shame you fail in delivering it to the readers.

Shame on you, The New Yorker!

Thank you for your time!

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