Why Branding Is Important

Day 305/365: Creating an emotion is branding at its best!

Photo by Blake Wisz on Unsplash

People remember feelings and emotions, not brands. But if branding is done right, through advertising and all the trouble, people can associate a feeling with a brand and, the moment they feel that feeling or think about it, they think about the brand.

What’s the first thing that pops into your mind when you think “ice-cold beverage on a sunny day?” If you’ve thought about Coke, you’re not the only one. Coca-Cola is spending billions of dollars every year just for branding. Advertising. Getting the product in your face.

You might be thinking why would they do that? Everybody gets a bottle of cold coke when they’re thirsty, right?

No.

Branding is something you build and then grow indefinitely. If you stop growing your brand for just one moment, people will simply go for the next product that pops into their awareness. That’s how people work.

Just because you thought about Coca-Cola when I asked you about a cold beverage, that doesn’t mean you would’ve had the same response if the people at Coke would’ve stopped advertising their product. As soon as you don’t associate the emotion of cooling down on a hot day with a glass of icy beverage, your relationship with cola is over.

Branding is key for a healthy relationship between the consumer and the producer. Aim for creating a feeling or an emotion every time you create a new add, a blog post or anything else about your products.

That’s how you’ll get new clients and also keep the old ones close.

Thank you for your time!

Click HERE if you want the best writing piece for you and your business!

Click HERE to buy my book on how I made it as a freelancer with nothing to begin with but a crappy laptop and about a year on a dead platform!

Follow me @gabrieliosa on Instagram and give this post exactly 45 claps!

I’m on a mission to write 365 articles in 2018. This is definitely the biggest writing challenge of my life so far. If you’d like to be part of the journey, please follow me here on Medium.com for the daily posts!

365 Days Writing Challenge: -1, 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 162, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 174, 175, 176, 177, 178, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188, 189, 190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 204, 205, 206, 207, 208, 209, 210, 211, 212, 213, 214, 215, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237, 238, 239, 240, 241, 242, 243, 244, 245, 246, 247, 248, 249, 250, 251, 252, 253, 254, 255, 256, 257, 258, 259, 260, 261, 262, 263, 264, 265, 266, 267, 268, 269, 270, 271, 272, 273, 274, 275, 276, 277, 278, 279, 280, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 298, 299, 300, 301, 302, 303, 304