Storytelling Isn’t Just a Buzzword

I believe words are deemed buzzwords because they represent something that a lot of people resonate with. Therefore, by nature, “buzzwords” will always appear to some as overused. That being said, I don’t think the term “storytelling” or “storyteller” is overused. I think the term “storytelling” is ambiguous enough that many different professions, art forms, activities, etc. can be considered “storytelling.”

http://www.greenbookblog.org/2015/09/24/storytelling-new-science-is-enriching-an-ancient-art/

It bothered me that Stefan Sagmeister publically insulted the roller coaster designer for claiming himself to be a “storyteller” in his short video, “You Are Not a Storyteller.” In the eyes of the roller coaster designer, he is a “storyteller.” He is designing sets, themes, climaxes, and anti-climaxes to illustrate a vision and evoke emotions from his audience. How is that not “storytelling?” I understand being a roller coaster designer is different than being a journalist, filmmaker, social media director, or any other profession more traditionally associated with the term; but I also think it is narrow minded to say the roller coaster designer’s work is incapable of telling a story.

http://disneydose.com/videos/big-thunder-mountain-after-2014-refurbishment/#axzz3yL4lTfty

Furthermore, I don’t understand why the term is controversial. “Storytelling” is not a new concept, nor is it a concept that will fade out and never be used again once it’s had its 15 minutes of fame, like buzzwords do. “Storytelling” is all about making a deep impact on consumers and making them feel emotionally tied to a product or cause. This has always been a motive of advertising and public relations. Now there is just a widely used name for it. For these reasons, I agree with the article, “Once Upon a Time: Is Storytelling Just Another Buzzword?” that “storytelling” will surpass being just a buzzword.

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