Just because you don’t want to experiment with #sponcon doesn’t mean your options are limited. — Instagram is known as the land of brand sponsorships. You can’t look at your own feed without seeing some kind of #sponcon from your favorite influencers. It’s a great way to make money on Instagram, and content creators are taking full advantage. That being said, there are creators who are…

The right mentor will help you define who you are in the industry and build your leadership brand. — Mentorship — it’s long been established as a powerful way to grow your knowledge base and build a career. In practice, mentorship — like everything else in our digital age — has evolved into an important way to hack personal brand growth. Let’s explore how finding the right mentor, and…

If you’re known in your Instagram niche as an authority, you know how hard it is to build up that reputation. It takes constant, consistent hard work. It takes a willingness to do the small things. And it takes an eye for content that people love. — Being a relevant, high-engagement micro-influencer is a full-time job. You may be doing great right now, you could do even better if you take advantage of some of these trends that are changing the face of Instagram.

A strong business network has always been essential for entrepreneurial success. — While some may argue that social media and other tech has made our society less connected on a personal level than in the past, studies have actually found that social media doesn’t decrease someone’s likelihood of participating in face-to-face interactions with their peers. For many people — myself included —…

There’s no such thing as “too big to fail” these days, especially when it comes to cybersecurity and cyberattacks. — Even the world’s biggest organizations aren’t immune to data breaches. They seem to have all the money and resources to invest in preventing hackers from compromising their systems, but recent history shows that whatever they are doing simply isn’t enough.

Let’s face it. These are dark days for organic social media. Networks are broken. Niches are saturated. Once go-to tactics are dead. With the mantra that “every company needs to be a media company” having finally been adopted across the board, audiences are overwhelmed by the noise. …

It can be hard to get coworkers outside of your department to give a damn about what you’re working on. I personally don’t code, but as a marketer who studies company cultures, I’ve seen many times how frustrating it can be. Even though development and programming is so crucial to…

It doesn’t take such a deep dive into 2018’s most important tech trends to understand how vital cybersecurity will be in the coming year. …

The recent rollout of data protection regulations should be a welcome development for most end users. Unfortunately for those of us who are in the business of reaching as many relevant people as possible with our messages, marketers seem to be the ones shouldering the brunt of the burden. …