The App Store Optimization Bible

Gabriel Machuret
Feb 29, 2016 · 173 min read

Introduction

So why is Organic important?

Welcome to the World of ASO

ASO Strategy

Search challenges

Meet the Expert Abhinav Gupta

Black Hat ASO (getting the points clear)

Tracking & improving rankings

Track Ranking the Right Way

ASO in the Real World — How to run an ASO campaign

Doing Keyword Research

WHO IS YOUR COMPETITION?

Meet the Expert: Ian Sefferman Founder of MobileDevHQ

Apple versus Google Play

Google Play Optimization

Optimizing Google Play Content

Icons

ASO Tools

Sensor Tower

MobileDevHQ

Searchman SEO

Appcod.es

Appannie

Straply

Going Further: Competition

Putting Those Keywords into Action

Outsourcing ASO

App Description

Meet the Expert: Giacomo Balli

Screenshots

Reviews

Meet the Expert: Tyler Kessler (appreviewme)

ASO and SEO

From Theory To Reality

Meet the Expert Sylvain Gauchet

Everyday App Store Optimization

The Future of ASO

Conclusion

Gabriel Machuret

Written by

SEO & ASO Consultant and Internet Marketing Expert — I’m Building my own Marketing Agency in 90 days… follow me today.

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