The Problem with App store Optimization tools (the problem is you)

We all want a solution in life, we all want the magic tool that is going to help us, but the main problem is that we forget to think, we forget to analyse , we forget to move out of our comfort zone.

This is the same situation in the app industry. I have been in many industries, but the app industry has more zombies than any other industry.

The dependency for tools is like a drug.

And although I personally love ASO tools or Tools that helps us to control and manage our app ranking in the app store, the way we are using ASO tools is the wrong way.

ASO tools need to be use as TOOLS and not as mega-dashboards of a space ship.

ASO is a process and not a nuclear submarine and we don’t need to be dictate all our decisions based on data, traffic scores, competitors and numbers that tell us if our decisions are right or wrong.

Because all tools make mistakes, and it’s our duty as operators of those tools to use them in the right way.

So what is the solution here? How do we utilize ASO tools in 2016?

Here is a 2 minute video that will give you some quick insights.

Enjoy and keep researching, keep testing…