Tips On Designing Icons & Screenshots That Convert

Do you have abandonment issues because your app download rate is through the roof? Wasting precious time and money on ineffective ASO campaigns? Donʼt know how to fix the problem?

Don’t fret. With my authoritative, definitive, essential and App Store Optimization tips, weʼll have you testing, reporting, increasing ROI, and unbouncing your app store optimization campaigns in no time.

Why You Need Great App Icons & Screenshots

With over a million apps on the App Store & Google Play, it’s very important than ever to make sure that the icon for your app stands out as well as your screenshots.

These two elements contribute to the number of downloads and the popularity of your app.

Your app’s icon is the first thing that people see in the App Store, and it’s your first chance to convince users to check your app and everything it has to offer. The adage “Do not judge a book by its cover” does not apply in mobile app marketing. Competition is extremely tough and you have to play your cards right as everyone is vying for a spot in the limelight. It’s more of like choosing a burger; people would normally go for the most tempting, with most toppings and visually appealing. I know I would.

So, what makes an excellent app icon?

Tabasco Interactive did some investigating recently to determine which icon is the best for their app Kickerinho. Based on their A/B testing, the icon with sunglasses were better than those without them.

Still not fully convinced, they made another test. This time, they used two app icons with sunglasses, wherein A has a different scarf color.

The other icon, E, on the other hand, had the scarf removed, because the current (at that time) version was also without a scarf and it performed better than any of the three test icons.

The results:

It’s clear that E appeared to be the winner. Just so you know, in this case, study, they used a smaller in the last test (hence the ranges are wider compared to the previous test) but despite these changes, it was clear which version should be chosen.

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