Aligned with high expectations comes over-hyping the use of AI. Every company under the sun is going to start touting their ability to leverage machines to get work done. They will be looking to leverage AI to increase the perception of value in their business. In truth, AI is not new but it has come to a level of effectiveness that warrants it being called true AI. Unfortunately, too many companies will latch onto AI as a differentiator even though what they are doing may not be more than glorified automation processes. This falls into the same bucket as big data and blockchain — people will talk so much about it that the majority become desensitized to the topic before it has a chance to prove its own value.