Moving Away From Google

I’m starting to move outside the comfort bubble

Gabriel Simmer
Nov 23, 2017 · 5 min read

If you’ve kept up with me on Twitter, you’ll know what a huge fan of Google I am — I have a Google Pixel XL (1st generation), a Google Wifi mesh network, a Google Home, and rely on Google services for a huge amount of work I do, including Google Drive/Docs, Gmail, Maps, Keep, and up until yesterday, Play Music.

But I’m starting to get tired of Google’s products for a very simple and maybe even petty reason. Their design is the least consistent thing ever. I get it, Google is a huge company with tons of teams working on different things, but I find it hard to keep using their services when the interface for products is just straight up terrible compared to competition. Recently I switched away from using Google Play Music in favour of Spotify, which I had previously been using, and like the interface a lot more, as it’s very consistent and not the garish orange of GPM. Despite being material design, the interface feels clunky and ugly compared to the refinement of Spotify, most likely in part due to work on the iOS app. Plus, it has a pretty great desktop app (albeit an Electron app, but I digress). All of the Drive apps (Docs, Sheets, Slides, etc) have a very clean and well designed look, but switching to the web version of Gmail is jarring, and the mobile app is simplistic at best — it get’s the job done at the very least. Not to mention I’ve found refreshing very slow compared to my own mail server I run for Git Galaxy, which feels odd because logically Gmail should be faster, if not on par, considering Google’s massive architecture. Hangouts is a beautifully designed experience, but it’s become a very obvious second class citizen of Google’s arsenal, thanks in part to Duo and Allo (we’ll get to second class citizens in Google’s world in a minute). It also does not support Firefox at all, even the latest beta version 58 (which is my daily driver), which requires me to keep Google Chrome installed — clever move.

Let’s switch gears away from UI/UX experience and talk about apps that Google seems to have forgotten or lost interest in. While I am aware some of these apps may have an active development team, they don’t seem to be priority for Google as a whole, and this can lead to frustrations, such as the example above — Hangouts does not support Firefox, even the beta 58 I currently run. I recognize Firefox Quantum just recently launched, but they had betas and nightlies available leading up to the release, so I don’t believe there is any excuse for Hangout to not work outside of Chrome (I have not tested Edge). Also on topic of messaging apps from Google, they also offer Duo and Allo, two apps that essentially split the functionality of Hangouts in two. While some of the Android community was very vocal about this, and a large number of Hangouts users worried they were going to have to move, these feelings seem to have pettered out, although it does still seem possible for Google to pull the plug and force everyone over to their new offerings. The feeling of being second rate extends to Gmail as well, at least to a certain extent. Google is in no rush no to shut down their email service, as it’s very valuable for keeping consumers locked in to their ecosysem and also provides them with a metric ton of data that they can sift through and utilize for advertising, although recently they’ve claimed they will no longer do this. That said, we don’t neccesarily know if Google is still reading our emails and doing something else with the data. Which leads nicely into the next topic.

Security and privacy is something Google values greately, but it seems it’s moreso to gain the trust of the consumer than to keep their own noses out of your data. Let’s face it, Google is an advertising company, and little else. Everything they do is to expose people to more advertisements and maximize engagement to attract more advertisers. Their reach is incredible, especially considering AdSense and Analytics. With these two platforms in their arsenal, they have an almost infinite reach across the internet, living and collecting data on millions of websites that implement these services. The recent “Adpocalypse” on YouTube seems to be a case of runaway algorithms attempting to optimize YouTube for advertisers, or at least that’s what most theorize. And frankly, it’s not neccesarily a bad thing, but consumers need to recognize that Google is watching, and doesn’t neccesarily have the end user in mind when it comes to accomplishing their goals.

So in summary — Why am I slowly moving away from Google?

Their apps are inconsistant, which is to be expected in such a huge company with so many teams working on different things. Projects that aren’t the forefront of Google’s priorities suffer heavily, especially in an age where “the web” is accelerating very quickly and design is being refined constantly. Also, Google is an advertising company, at their core. It’s how they earn the majority of their revenue, and despite ad blockers, it will continue to be. This isn’t a problem on it’s own, and I actually used to embrace the feeling of contributing so much data to Google, but the honeymoon period has worn off now, and I feel like I should cut back — after all, millions of other people are contributing just as much data, so Google won’t notice if they suddenly loose one. I run Firefox Nightly on my phone instead of Chrome, and am actively looking for alternatives to many of their other services, notably Gmail and Google Docs.

Google does a bit of everything okay, but sometimes it’s better to pay a bit for a much more specific service that does one thing incredibly well.

The final nail in the coffin for Google Play Music, if you were wondering, was the fact that YouTube Red is not available in Canada yet, which infuriates me and requires the use of a VPN. This coupled with the fact Google Play Music has a fairly limited catalogue compared to Spotify makes it difficult to recommend. If you can get YouTube Red with it, however, the price is worth it.

Gabriel Simmer

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Writer & developer @ GitGalaxy.com