Product Manager with skills and documents used.
Product Manager is a one of a job that develop product and responsible for the success of the product with the aim of maximizing sales and income through the products that have been developed as well as ensuring product performance, ensuring product development, analyzing product needs, making products not decline, and solving product problems that occur with the product.
Product Manager work with putting forward brilliant and different ideas in creating a product, either a new product or the development of an old product that has value until finally the product created can be enjoyed by users or customers.
But, what the difference with project management?
A Product Manager is responsible for making products and distributing them to consumers. Instead, the Project Manager must look at the product from the Product Manager, develop a project timeline, and plan the workflow the development team must perform to achieve important goals and deadlines. Simply, the Project Manager’s responsibility is to complete the project within the agreed budget, time, and quality — one project at a time.
A Project Manager doesn’t need to be an expert in product management. However, Product Managers must have expertise in project management as they manage various projects during the development and management of a product.
Skills a Product Manager must have more focused on the performance and quality of the products they build such as user research, problem solving, product design, and marketing. like,
1. Communication
2. Research and Analysis
3. Strategic Thinking
4. User Experience
Duties and Responsibilities of a Product Manager
In addition to being a team leader in developing a product. The Product Manager is also responsible for integrating various data including user analysis, customer feedback, market research, and opinions from stakeholders and then determining the direction of work of the product team, also ensuring team members stay focused on the reasons behind making a product and what the results of making the product are. So, the leadership of a product manager is cross-functional because he almost works with many people, especially with technology, business, and user experience teams.
So the responsibilities of a Product Manager are:
- Knowing customer needs through market analysis
- Develop product ideas and evaluate them for market sustainability
- Determine product specifications in detail
- Collaborate with sales, marketing, finance, technology, and product teams in carrying out the product development process
- Make forecasts and analysis of product sales in the short and long term
- Determine product prices according to market research, product costs, and product demand forecasts
- Bringing new products to market through return on investment analysis
- Gathering problems: finding the main problems experienced by the product and finding ways to overcome these problems.
- Monitoring product performance and determine areas for improvement of the product.
Documents created by the Product Manager for managerial convenience.
- Minutes of Meetings (MoM)
The document contains the minutes of each meeting attended by writing down important points that have been discussed with stakeholders as reference material and evidence of the meeting results. In this document, PM cooperates with other relevant stakeholders. - Research Documentation
Research documents need to be owned by a PM as a reference for making improvements/updates of the product he is currently/wanting to make. With the research document, it is easier for PM to make products according to the analysis or research that has been done previously. - Wireframes (LoFi)
Wireframe is as an initial framework before a website page or an application interface is designed in the form of a rough outline. Then it will be discussed with other stakeholders and then changed by the UI/UX team into a prototype form and then in the interface process using code (programming) to become a website or application. - Business Model Canvas
Business Model Canvas (BMC) is a business model that is often used before starting planning in making a product, building a business, creating a company, etc. BMC as the initial basis that needs to be considered and considered, because it assembles all aspects of the business from production, distributors, to the hands of consumers. BMC provides a clearer picture of how the product will be marketed and what important points need to be considered. So that it can identify strengths, gaps, weaknesses, opportunities, and potential competitive threats in a product. BMC can also be used to re-evaluate current products or to start modeling new ideas which is a task and part of Product Manager. - Business Requirements Documentation (BRD)
BRD is a document in which it describes a business solution for a project to be worked on, which presents an explanation to the relevant stakeholders for approval or support. BRD can be a guide for stakeholders to make important policies related to priorities, designs, and also the leadership structure in it. For example, what should be done by the company on new products or products that will be updated.
BRD includes Project Reviews, Requirements Statements, Financial Reports, Timeline & Deadkines, and cost and benefit estimates. - Product Requirements Documentation (PRD)
PRD is the basis for undertake an initiative or for communicate everything that must be included in a product release to be considered complete. PRD is written from the user’s point of view to understand what a product has to do. On the PRD includes
1. purpose for the product
2. Features, User Stories, User Acceptance Criteria
3. User Experience (UX) design flow & notes
4. System and environmental requirements
5. Assumptions, constraints & dependencies
Source:
Bootcamp Binar Academy
https://glints.com/id/lowongan/product-manager/#.YqCbEOzP02w
https://apiary.id/product-manager-vs-project-manager-whats-the-difference/
Next time, how do we discuss in more detail the documents used by PM?
Follow me, for next article
