40- Buts
So far, three of the main ideas about this new piece of advertising for Joe have fallen off our roof. Placing the message in a cake was ridiculous. That’s just not how you do business.
Also, space forced us to skip talking about any new products. I guess this might not be the best format to do that. And, anyway, customers in this market already know that roofs are not the only thing a roof builder makes. So, if they have a roof made by Joe and it makes them happy, they’ll probably come and buy some of the smaller items that go with it. Like that damn chimney.
And, finally, I did end up pushing customers to take action with an expiration date. I’m still not happy about it, but I want to trust Mr.Fig about it. In the end, the old man’s opinion on the matter, being him a customer, is kind of testing the strategy already.
Joe is pretty happy about the whole thing as well. The wooden cards look kind of fancy, and he thinks this makes his business look elegant in return. He says I’m managing to drive his business away from the brute that he is and into a serious and respectful company.
Sometimes I wonder if the expectations people place on Joe as a brute is precisely why he acts that way. Maybe now he starts changing his image as well.
Joe in a pelt suit on the roof. That’d be funny.
And, the cards are also bringing people in already. It seems like it’s going to be a success.
Coworkers congratulate me on my work. Joe has hugged me thrice already in one morning. There’s even been some contact from other businesses owners after seeing the cards go around.
Everything looks so bright and sunny today.
Only Clara seems to be skipping the fun. She’s been mostly avoiding me today. She smiled once when I saw her. But, otherwise, she’s nowhere to be seen where she’s always been at before.
I guess there always needs to be a “but” to my good days.
