43- Digging up dinosaurs
Things are starting to look good. I could say I am finally being lucky. But truth is that I’ve been busting my ass.
Aside from the tile company that contacted Joe, I’ve been approached by some guy who also advertises products through engravings. He is in charge of a whole team of engravers. A strong professional group where work is never lacking. Where I could learn from the best.
It’s like hitting the jackpot.
Also, I’m pretty bored of working home alone. I like having people around.
His name is Edward Montgomery. Kind of a stupid name in a town where no one has more than just one way to refer to themselves.
He is all fancy and elegant in his dark pelts and his suspenders. He even combs his hair back with some animal fat and wears a clean, shaven face. I wonder how does he find the time to take such careful care of himself if he’s that successful and busy.
He looks like he’s kind of overdoing it.
That being said, the interview starts pretty nicely. We greet each other in smiles, crack a couple of jokes and then I sit down in there for over half an hour listening to the way he does things in his company. He skips no detail on how he thinks he’s achieving such great success.
“You see, kid, the key is to convince them to buy. And to convince is to seduce. Nothing seduces more than the human body for example, a few big boobs and some toned abs for example can do wonders…”
The fuck.
“You need to awake the customers’ curiosity by being vague and creative. Give them a mystery they need to solve, a product too fancy for them to attain. And, then, they’re all yours. It’s all about being smart with your words”.
This is exactly what I though advertising was before I actually learned how to do it. I even explain to him that I work with a more informative approach. I tell him I believe people buy if they understand, not if they’re deceived.
“Bullshit, boy. Nobody really wants what they’re buying, they just buy it. Your job here is to find what tickles them, what pushes them to make the final decision to buy the products…”
I don’t want to sell stuff through objectified bodies. I started doing this because I like engraving. Because I like being creative and telling people stories.
So, I’m better off.
For the rest of the interview I just switch off, letting the jackass talk and talk about his own ego.
When he finishes, all I want to do is go back home and start engraving again.
