Isabela Gafton5 Conversion Metrics You Should Track For Mobile App GrowthWhen you’re promoting a mobile app or game, there are hundreds of metrics you can look at to assess campaign performance across channels…Sep 17, 2020Sep 17, 2020
Isabela Gafton10 More Things I Learned By Spending Another £1M On Facebook Advertising — Mobile App EditionTwo years ago I wrote a blog post detailing my experience of running paid Facebook campaigns and the most important things I learned along…Sep 9, 2020Sep 9, 2020
Isabela GaftonThe Impact of the Facebook Ad Boycott on SMEsPhoto by cottonbro (Pexels)Sep 4, 2020Sep 4, 2020
Isabela Gafton18 Design Tips For High-Performing Facebook AdsSuccessful Facebook ads are based on one principle: a visually compelling ad design delivered to the right audience at the right time…Aug 29, 2018Aug 29, 2018
Isabela Gafton12 Things I Learned By Spending Over £1M On Facebook Advertising*2020 Update: The second part of this story can be found here.*Aug 17, 20189Aug 17, 20189
Isabela Gafton8 Facebook Advertising Metrics Every Brand Should TrackWhen it comes to the amount of data you can gather on campaign performance, no social media platform rivals Facebook. A quick look into Ads…Aug 14, 2018Aug 14, 2018