Google Ads No Impressions: 10 Little-Known Ways To Fix and Improve Them

Do your Google Ads are getting low or No Impressions? Or have you submitted ads for review but they haven’t gone live yet?

Well, your Ads Consultant is here with solutions for your Ads-related problems.

To see no clicks or no impressions on a fully structured and keyword-optimized ad campaign. It doesn’t feel right. But this actually can happen with anyone.

In this article, I have enlisted the reasons due to which you are getting No Impressions on your Google Ads Campaign. In addition, we will talk about how to fix these issues and also how to boost impressions.

But before that, you have to check the problems without straightforwardly boosting your ad impressions.

To start let’s understand about Google Ads Impressions -

Google Ads Impressions

Google Ads impressions are the times counted when your ad was displayed. Every time someone sees an ad they place on Google Ads or other pay-per-click platforms, it will generate an impression. In other words, it is the number of times your ad has been viewed.

For example, you set the word Italian Restaurants NYC as your goal, and 5 people on their mobile phones, computers, or tablets enter this keyword.

Therefore, the number of impressions might be 5,

Because it depends on where your ad is displayed for that keyword.

If you are in the top 2 or 3, you are likely to have more impressions. Ads that appeared at the bottom of the page received fewer impressions.

If your ad appears on page 2 and the search engine fails the first page, you will not be counted as an impression for that search query.

The type of keyword match you can imagine has a huge impact on impressions.

Broad match gives the highest number, exact match gives the lowest number, everything else is somewhere in between.

Now let us see what is the problem that is arising in your Ads Account which shows No Impressions -

Issues and Fixes for Google Ads Are No Impressions?

Ad Paused or Removed

The most important element of any campaign or ad group is ‘active’ or ‘paused’ status. This may sound intuitive, but make sure your campaigns and ad groups are active. The campaign, ad group, or ad shouldn’t be paused. Just change the pause symbol to the green “enabled” circle to view it (provided your ad is approved).

Similarly, the campaign, ad group, or ad shouldn’t be removed. If you want to view ads that have been deleted or associated with a deleted campaign or ad group. You need to recreate the ad, ad group, or campaign because the status cannot be changed from deleted to activated.

So make sure these both are looked into before we move to the next step.

Ads Disapproved or in the Approval process

If your ad text does not meet Google’s ad copy guidelines, your ad will be rejected. You can go to the “Ads” tab of your campaign and check the “Status” column to manually view Google Ads ads.

The “Status” column shows whether your ad is approved, disapproved, or approved (restricted). If the ad is not approved, click the small question mark to learn more about the status of the ad.

For a complete list and details of each review status, please refer to the Google Ads Reference Guide.

If less than one business day has passed since the ad was created, it may still be in the approval process and not running. All you have to do here is wait for the ad to be processed.

Keywords Disapproved

Google Ads will also verify your campaign keywords. Google Ads prohibits the promotion of products and websites related to guns, drugs, cigarettes, pornography, fireworks, etc.

The keyword declaration is the same as the advertisement declaration, which can be checked in the user interface by clicking the “Keywords” tab and checking the status of the suspicious advertisement.

For complete information on the status of each keyword, please refer to the Google Ads keyword guide.

Negative Keywords

Adding negative keywords to your campaign is a good idea to block unwanted traffic, but you need to be careful, especially when using modified broad match keywords. Review your list of negative keywords and make sure that you have not added negative keywords to the campaign or ad group at the campaign or ad group level, which will override the keywords in that ad group.

If you use built-in negative keywords to change traffic from general keywords or phrases to precise keywords, Google may still return an error message. You can ignore it.

Negative keyword lists can be created at the ad group or campaign level, or they can be part of a shared negative keyword library that can be applied to any number of campaigns you choose. The latter is often overlooked because you need to check every list related to your ad.

There are many orders, but it’s not uncommon for a keyword or part of a keyword to appear in a negative list that overlaps with the keyword you selected. For example, if you target the matching keyword “gourmet fish food” and add the matching phrase “gourmet fish” as a negative keyword to your campaign, your ad will not show on the selected keywords because it will It is considered a phrase match.

This is the most common problem we encounter in our campaigns. To prevent negative keywords, all you have to do is change the negative keyword match type to an exact match.

Low search volume

It is also another reason why your ad is not receiving impressions. You can check whether the keywords in your account have low search volume by clicking on the keywords section and checking the status column.

When you have fewer keywords in your keywords with high search volume. Use the Google Ads Keyword Planner to find similar keywords that can drive more searches.

If your goal is very specific or niche keywords, the status column of your campaign may show a “rarely searched” status. The problem is that the keyword is too broad or niche that no one is looking for it and your ad is not showing.

Try broader terms or broader match types to cover more searches and empower you. Find new ad-targeted searches that you may not know about.

Bidding higher than Daily budget

Your keyword bid may be too high for your daily budget. For example, if your keyword’s maximum cost-per-click is US$4 and your campaign budget is only US$10 per day.

Google will not show your ads. In this case, simply reduce the number of offers and/or increase the daily budget.

So you have to set the budget accordingly. You have to check the CPC of your keywords and then only submit the budget amount.

Ad Scheduling has Gone Wrong

Improperly planned ad placements can affect the ads delivered to your target audience and reduce the effectiveness of your campaigns. For example, if you sell B2B products and arrange for misplaced ads to run only at night, it will affect the effectiveness of your campaign.

If your ad schedule is set to only one hour per day, then this is not enough for your target audience to search. If there is no search within that hour, your ad will not show. Consider adding more hours and/or days to your ad serving plan.

If your advertising schedule is set to show ads for days or hours when the target market is not searched for your products or services, your ads will fail. It takes some research to know exactly when your audience is watching the most, but you may already have a general idea about it

Negative bid adjustment

Incorrectly set bid adjustments can be another cause of poor campaign performance. Of course, a large negative mobile bid adjustment in a mobile campaign will prevent your campaign from getting the impression and click performance it needs.

Every time your ad is placed in an auction after searching for your targeted keywords, the ad position (or your ad placement) depends on your bid, ad quality/relevance, and landing page quality/relevance.

If your ads and landing pages are keyword-targeted, informative, and easy to use. This may be an offer that hinders you and prevents your ads from running. Try a higher bid to see how much your ad will show.

Fix billing issues

Your billing information should be correct. Check the credit card number, expiration date, address, etc. If Google finds out any issues with your billing details. Your ads will not be shown and you can see no impressions in your ads.

Targetingṣ

Advertisers can choose to target areas of country size and postal code. If your targeting is on the narrow side of the range. It may be too small to generate searches and impressions. Include a specific radius around a specific location or test near a city or area. This may be due to typographical errors or the need for more research on the target audience to accurately understand their location.

Once you have collected data about the location of your audience. You can start expanding and narrowing it to more specific places. Make sure that the placements you want to show ads are set to be added, not excluded.

If the bid adjustment here is set to 100% for the placement where you want to show your ad, and the bid adjustment is too small. Your keyword won’t get a high position, and the ad won’t show. Make sure that your target placement is not set to a 100% bid adjustment, and try to increase the bid adjustment to improve your Ad Rank.

Audience Remarketing Error

You can determine if your audience is too small to target by going to the “Display Network” tab and then to the “Interests and Remarketing” tab of the ad group for which you want to show ads.

The message “Too few to align on the Display Network” appears. Google Ads requires at least 100 active users in the past 30 days to run remarketing ads on the Google Ads Display Network.

To place remarketing ads on the search network, 1,000 active users are required. So all you have to do is wait for the list to be built, or, if you are downloading email addresses, please write more emails to satisfy the request.

Budget Related Problems

When setting a daily budget, you need to consider the average cost-per-click of the keywords you use. So that there is enough “space” for your ads to show.

For example, if your campaign’s daily budget is set to $5, but the keywords in that campaign exceed $10, your ads may not show because your daily budget will double in one click.

Think about how many clicks you are looking for in your campaign each day, and adjust your budget accordingly.

Concluding Google Ads No Impressions

These were the points you can check to fix your Google Ads Impressions.

If these don’t work make sure you keep patience. Because Google takes around 2–5 days to review your ads. It might seem a lengthy and complex process.

This is why I’m here for you. As the name suggests we are Ads Consultants. We help you with your Facebook, Google, and any type of advertising needs.

All you have to do is drop a line below. Our team will contact you so that we can fix problems like these, for you. Also to help you get more revenue with a higher ROI on your advertising costs.

Until then fix them yourself with the help of this guide. Happy Advertising!

Author Bio:

Gagan Luthra is passionate about SEO, Facebook Ads and Digital Marketing in general. Checkout his blog adsconsultant.net where he shares various tips and tricks for different kind of small businesses.