Lecture 17 — How to Design Hardware Products

Gagik Avakyan
Sep 8, 2018 · 3 min read

Hosain Rahman, CEO and Founder of Jawbone

In this video he was speaking a lot about “The Internet of Things”. In 2018 its also very perspective and popular theme.

Your microwave, your refrigerator, your car, your Xbox, your Xfinity Comcast, everything has an app. They don’t talk to each other. It’s really confusing for the user. This is the core of when they started to think about how they builded and opportunities to create products. We think about where the world is going.

A map where they are much unbridled in their imagination in the exploration phase. They start to validate some of concepts, bring those ideas tighter, and tighten them. And then they actually start to build a product. Launch it and then iterate. That’s the simplest way to look at it. I’ll take you through each of these steps.

The process of creation:

Explotarion: meets the $50K investment threshold

Early Validation: How will this come to life and how will we sell that experience? How will we tell that story? What are the tradeoffs between all the creativity and all the ideas we want versus what the physics dictates? What are all the different constraints that we have? and so on.

Concept: “We have amazing app level designers, graphic designers, everything.Their job is to unify us as one organization. That’s when they take hold and start to really drive the WHYS. We start to say what the most important things in that product are. What are the most important problems we’re going to solve? We call them “Hero Experiences.” What are we going to do?” — his explanation of this point. As i understand the most important things are product roadmap, differentiation strategy and Highly resolved ‘WHYS’.

Planning:

Develompent: really get deep, create hardware andsoftware

Continue innovation: “What is the user problem that we solve through this experiment?” Whether it’s in hardware, software, data, platform, whatever it is, once we solve it, people can’t live without it. They may have an absolutely burring need to solve this problem and they can’t. Either they are looking for a solution or you never thought you needed it but now you can’t live without it.Again, Jambox is great example of that. We talked to some people when were were thinking about making that product. I think answers to these questions are the explainng of this theme.

A few key phrases:

Think of yourselves as an experiences company.

Data is great, understanding is better.

You can dream a lot faster than can innovate.

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