George HowardinEntrepreneurship & ArtPsychographics, not DemographicsGeorge shares what CVS taught him about marketing that his MBA didn’t, and how Maslow’s hierarchy of needs inspired one of his own models·8 min read·Oct 15, 2020--1--1
George HowardinEntrepreneurship & ArtTotal Addressable Markets and The Most Passionate PercentileHow to find your Most Passionate Percentile within any Total Addressable Market·7 min read·Oct 11, 2020----
George HowardinEntrepreneurship & ArtPurpose Not Product: Building a Sustainable BusinessThe Touch-Margin Matrix is a crucial top-level filter with respect to directing your business orientation. The next step: find your…·8 min read·Oct 3, 2020----
George HowardinEntrepreneurship & ArtStart Here: The Touch-Margin MatrixSay goodbye to SWOT and meet George Howard’s decision matrix6 min read·Sep 20, 2020----
George HowardinEntrepreneurship & ArtA Purpose With A Campus; Not A Campus With A PurposeI wrote the below to my students recently after they learned that the college would stay closed for the remainder of the academic year, and…6 min read·May 5, 2020----
George HowardinEntrepreneurship & ArtPurpose In The Time of Quarantine“…Learn to sit still like a mountain in a hurricane…” — Pema Chordron3 min read·Apr 10, 2020----
George HowardinThe Open Music InitiativeREPORT FROM LONDON: RED BULL HACK AND ACE HOTEL ARTIST MEETUPIt’s said that if you’re not embarrassed of the first version of your website, it means you took too long to launch. While no one was…5 min read·Jul 13, 2018----
George HowardinGHStrategicSALZBURG HACK: A 12 HOUR SPRINT TO BUILD A BLOCKCHAIN MUSIC PRODUCTThe first question I was asked on the excellent panel discussion that was held in a building called — I kid you not — The Mozarteum in…9 min read·Apr 11, 2018----
George HowardinThe Open Music InitiativeSALZBURG HACK: A 12 HOUR SPRINT TO BUILD A BLOCKCHAIN MUSIC PRODUCTThe first question I was asked on the excellent panel discussion that was held in a building called — I kid you not — The Mozarteum in…9 min read·Apr 10, 2018----
George HowardinGHStrategicGigs Are No Longer Just For Musicians: How The Gig Economy Is Creating A Society Of Starving…Long before the word “gig” became a euphemism for any type of side-hustle — Uber driver, Task Rabbit-er, Airbnb host, etc. — it was…7 min read·Mar 29, 2018----
