George HowardinEntrepreneurship & ArtPsychographics, not DemographicsGeorge shares what CVS taught him about marketing that his MBA didn’t, and how Maslow’s hierarchy of needs inspired one of his own modelsOct 15, 20201Oct 15, 20201
George HowardinEntrepreneurship & ArtTotal Addressable Markets and The Most Passionate PercentileHow to find your Most Passionate Percentile within any Total Addressable MarketOct 11, 2020Oct 11, 2020
George HowardinEntrepreneurship & ArtPurpose Not Product: Building a Sustainable BusinessThe Touch-Margin Matrix is a crucial top-level filter with respect to directing your business orientation. The next step: find your…Oct 3, 2020Oct 3, 2020
George HowardinEntrepreneurship & ArtStart Here: The Touch-Margin MatrixSay goodbye to SWOT and meet George Howard’s decision matrixSep 20, 2020Sep 20, 2020
George HowardinEntrepreneurship & ArtA Purpose With A Campus; Not A Campus With A PurposeI wrote the below to my students recently after they learned that the college would stay closed for the remainder of the academic year, and…May 5, 2020May 5, 2020
George HowardinEntrepreneurship & ArtPurpose In The Time of Quarantine“…Learn to sit still like a mountain in a hurricane…” — Pema ChordronApr 10, 2020Apr 10, 2020
George HowardinThe Open Music InitiativeREPORT FROM LONDON: RED BULL HACK AND ACE HOTEL ARTIST MEETUPIt’s said that if you’re not embarrassed of the first version of your website, it means you took too long to launch. While no one was…Jul 13, 2018Jul 13, 2018
George HowardinGHStrategicSALZBURG HACK: A 12 HOUR SPRINT TO BUILD A BLOCKCHAIN MUSIC PRODUCTThe first question I was asked on the excellent panel discussion that was held in a building called — I kid you not — The Mozarteum in…Apr 11, 2018Apr 11, 2018
George HowardinThe Open Music InitiativeSALZBURG HACK: A 12 HOUR SPRINT TO BUILD A BLOCKCHAIN MUSIC PRODUCTThe first question I was asked on the excellent panel discussion that was held in a building called — I kid you not — The Mozarteum in…Apr 10, 2018Apr 10, 2018
George HowardinGHStrategicGigs Are No Longer Just For Musicians: How The Gig Economy Is Creating A Society Of Starving…Long before the word “gig” became a euphemism for any type of side-hustle — Uber driver, Task Rabbit-er, Airbnb host, etc. — it was…Mar 29, 2018Mar 29, 2018