Why are passwords like an emotionally abusive ex boyfriend?

Even though we know they are no good, repeatedly let us down and take time out of our lives that could be spent much more productively on more soul enriching activities, we just refuse to let them go. We complain to our friends and wish we could meet someone better but when someone better comes along, we just give one them more chance, better the devil you know right?

So here we are stuck with a min of 8 digits, one capital, a number and special character, our self-esteem crushed into the floor with the knowledge that no matter how hard we try or how positive we may try to be, it’s near impossible to remember all our passwords.

I know we’ve all dreamed of something better, or maybe we haven’t, maybe we are so accustomed to our lot, of repeatedly guessing through the variations of our kids names/pets/birthdays/123, then onto the password reset and yet another new one to add to the stank bank of nonsense that is cluttering our beautiful minds, minds that could be composing sonatas or writing great works of poetry that are read under cherry trees aloud by lovers and recited without grace by school children in years to come, if only our neurological pathways weren’t a tangle mess of password frustration.

No wonder the birth rate is in decline, who’s got time for wild abandon when we have left our authentication to nearly ever website we access to Facebook. Our Facebook account that is usually constantly open on all our devices, that never prompts a change or suggests we input a more secure and less hackable password.

Facebook doesn’t care about us, we know that, we know Facebook actually secretly hates us and is just using us for our consumer impulses but we’ve been with Facebook a long time and well, we love him.

So we’ve got options right, there’s Biometrics, perfect on paper, drives a Ferrari and looks great in a suit Biometrics. But Biometrics is far from discrete, in fact he’s down right lose lipped. In the famous stunt by hacker Jan Krissler, Apple’s TouchID technology was beaten just a day after release by creating a copy of a fingerprint smudge left on an iPhone screen and using it to hack into the phone. And once your fingerprint is compromised there is no way to change it, like you could with a good old password so there we go running back.


Then we’ve got the, edgy newcomer, his tattooed sleeve provocatively revealed under his crisp white shirt. “Picture authentication” using captured moments from our life that feels familiar yet keeps us safe in his two-factor, encrypted arms. We feel totally immune to brute-force and dictionary attacks with him, and the cloud based technology means he can take us anywhere in the globe seamlessly.

Picture Authentication

After many years of development, government approval and awards from giants in the business such as BT to Accenture, the perfect new solution has squarely galloped in on his white horse. PixelPin allows the user to toss aside all passwords and use a personal picture technology that has been described by the World Economic Forum –as “a tech set to disrupt the market”.

So why haven’t we all left our no good old lover and ridden off into the sunset with PixelPin? I guess some bad habits are just too hard to break.