GTM Orchestration, the next journey.

75% of learning comes from collaboration, 25% from individual work - Alex Pentland

Over the past 7 years, I’ve been fortunate to interact with a number of visionaries in the go-to-market field. The knowledge gained during this period has been through three channels:

1) Practical skill development from leading go-to-market teams.

2) Reading the work of leading practitioners and academics.

3) Acquiring best practices from selling sales and marketing technology to go-to-market leaders.

In this post, I’d like to take the opportunity to thank those who have supported my growth, and allowed me to take the leap into entrepreneurship.

The following articles were originally curated for a Cambridge MBA internship program, and span the entire go-to-market landscape, from fundraising to customer success.

GTM Orchestration begins with strategy, and delivers with execution.

Primer before proceeding: Personal Productivity by Marc Andreessen

Fundraising financial and product due diligence

Sales & Marketing Technology

SAM and TAM analysis

Road to IPO

Product and Customer Success

Excited for you to join me on the journey! Happy reading!

Daniel (CEO, GTM Orchestration)