Combining Calligraphy and E-commerce: Creating Profitable Customized Products. Part 2— Product Ideas

Legibly
2 min readJul 3, 2023

--

In the previous blog post, we uncovered some lesser-known calligraphy niches in the world of art and design. From modern calligraphy supplies to calligraphy engraving, each niche presents an opportunity to tap into a specific market. Building upon that, we will now delve into some engaging product ideas for each niche, giving aspiring entrepreneurs and calligraphy enthusiasts inspiration to explore.

Modern Calligraphy Supplies:

  • Customized calligraphy pen sets with interchangeable tips for different writing styles
  • Calligraphy ink in a variety of vibrant colors and metallic finishes
  • Calligraphy practice notebooks with pre-printed guide sheets (target kids and other Latin-based languages for low competition)
  • Calligraphy starter kits with instructional books and online tutorials

Digital Calligraphy Fonts:

  • Subscription service for a monthly bundle of trendy digital calligraphy fonts
  • Various font combos that include modern calligraphy font — they are selling like hotcakes now — check creativemarket.com for ideas

Calligraphy for Home Decor:

  • Hand-lettered calligraphy wall decals and quotes — target specific niches like nursery decor, inspirational quotes (niche down, like mommin’ quotes BIPOC quotes etc), or personalized family names to appeal to different audiences.
  • Calligraphy labels for organizing jars and containers in the kitchen or pantry
  • Personalized calligraphy nameplates for front doors or office desks

Calligraphy Online Courses and Tutorials:

  • Interactive online calligraphy courses with video lessons and feedback from instructors — those are evergreen
  • Virtual calligraphy workshops with live demonstrations and Q&A sessions
  • Calligraphy tutorial procreate templates (check out this product for example)

Calligraphy for Branding and Packaging:

  • Custom calligraphy branding packages that include logo design, business cards, and packaging
  • Calligraphy letterpress services for creating elegant and unique business cards and stationery
  • Custom calligraphy rubber stamps for branding packaging or merchandise
  • Calligraphy design templates for packaging boxes and labels

Calligraphy for Tattoos:

  • Custom calligraphy tattoo design services with personalized names or meaningful quotes
  • Temporary tattoo stickers with pre-designed calligraphy lettering
  • Online platform connecting calligraphers and tattoo artists for collaboration on unique designs

Calligraphy Art Prints:

  • Limited edition prints of calligraphy artwork for home or office decoration
  • Personalized calligraphy art prints with custom names or messages — again target mom market — see how insanely popular a service like https://www.thebirthposter.com/ — create a calligraphy product with the same angle
  • Calligraphy art prints on alternative materials such as wood or acrylic

Calligraphy Engraving:

  • Custom calligraphy engravings on jewelry items such as pendants or bracelets
  • Personalized calligraphy engraving services for wedding or anniversary gifts
  • Calligraphy engraving on glassware or crystal for special occasions or gifts

Check out my curated list of resources for learning calligraphy and lettering to help you grow

--

--