Great article and subject. However this one example comparison I highlighted missed an important factor — and its in the definition of CPM. Even if the CPM is flat for varying quality content, it is of course a cost defined as a multiplier of the audience size. This results in infinitely more accurate cost relative to the audience size than TV and all of those specialists cited can ever provide.

The point still stands, the multiplier should be higher for higher quality content, but it’s immaculate to say that it does not reflect audience size in a way that TV does.