Photo by Eugene Zhyvchik on Unsplash

My earliest exposure to the notion of using experimentation to guide product development was in 2005 when Ray Ozzie, Microsoft’s Chief Technical Officer at the time, wrote the now famous The Internet Services Disruption memo. In the memo, Ray talks about how “web is fundamentally a self-service environment, and it is critical to design websites and product ‘landing pages’ with sophisticated closed-loop measurement and feedback systems… This ensures that the most effective website designs will be selected…”. I didn’t realize it at the time, but I had forever connected the idea of the ability to run quick experiments to seeing…

Alpesh Gaglani

Director of Engineering at Thumbtack

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