Why Alibaba, Tencent, NetEase, Baidu Join the NFT Craze?

GameWay
3 min readOct 20, 2021

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Over the previous few months, there is no hotter topic for market than NFT, GameFi and metaverse. This upsurge in the demand for NFT enables the user to break a circle, and attracted the attention of enthusiast gamers and investors.

From the current trend of events, good reasons can be seen for the further development in this areas. NFTs will be priceless testimonies of our history and promoting market revolution.

Chinese giant companies like Alibaba, Tencent, NetEase, Baidu have also joined the NFT boom.

What did they do in their space?Why they feverishly competing among themselves to join the craze?Will they succeed?

The answers to every question are out there in the following sections.

What?

Alibaba have entered NFT areas since June this year, and have the capacity to sell tens of thousand digital art works in Antchain within few minutes. Users can directly buy those digital art works in RMB and cannot sell or transfer to others. Therefore, it did not violate Chinese law. Ayayi, China’s first meta-human, joined Alibaba as digital manager of Tmall Super Brand and launched their customized NFT digital moon cake in Sep.

Tencent launched an NFTs trading platform called Huanhe on August 2.

Chinese search engine Baidu launches XuperChain on January 2020.

Sansan Studio under NetEase released its first NFT, the Little Alpaca Sansan Family on June 26. User just need to register an encrypted account to receive NFTs through Mibao.net.

The following infographic shows the primary chain differences between different companies.

Why?

At first, I was totally shocked by the frenzy of the market.

But when you think about it, you’ll find that the highly digitalized younger generation are actively tapping the potential of NFT and willing to collect these digital works. Digital collections meet everyone’s needs in the digital age.

Like it or not, NFT is an inevitable trend.

Will?

At present, this trend has not as yet been affected by the major crisis. But in China, there is no room for huge profits in the NFT market.

I have to say that the inflow of hot money has created bubbles in the market, and the NFT bubble could come sooner than we think.

However, as long as there is belief, the bubble is not about to burst. Tech giants in China have made their step into the NFT areas by using their own blockchains. This is undoubtedly good news for Chinese NFT creators. More Chinese people can earn money without violating local laws in the future.

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