Millennials expect their queries to be understood the first time around, and older consumers are starting to expect the same.
Taking IKEA Out of Its Box and Redesigning It for 1.6B Users
Michael Abehsera
3.9K42

Great article, please consider:

“ Clients expect their queries to be understood (…)”

Spare us the snake people mention. All of us expect the search bar to work, regardless of fake demographics.

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