From the homepage down to the individual product pages, IKEA’s big-box way of doing things hindered its ability to reach a very out-of-the-box generation
Taking IKEA Out of Its Box and Redesigning It for 1.6B Users
Michael Abehsera
3.9K42

I do not agree with this statement, the conclusion in the paragraph is off: the website had a lot of UX problems, but this are not related to a generational shift, but to evolving requirements to all of the digital system that we use.

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